Qwiki for iPhone arrived in the app store for free on February 7, 2013 and was quickly picked up by people inspired to tell their stories, via this new way of producing :30 seconds of digital content, from all over the world. I signed on to Qwiki when it was only available online and I was a beta tester. They pulled their online version to re-tool for the iPhone and iPad. The concept now is that the app once downloaded to your iphone, will take already shot movies and photos and make a “quickie”. Or, one may shoot web video in the moment and create a digital content Qwiki on the spot.
After a Qwiki is made, one can add music from iTunes or use already licensed stock music available in the app. From start to finish, making a Qwiki movie takes about five minutes. After making a Qwiki it can be quickly shared on twitter, and facebook – you’ll note how the composer’s name is mentioned on the movie itself, driving the viewer to iTunes for download/purchase. Notifications are received when someone likes, comments or follows (think Instagram, but with moving pictures). This is a very exciting format that allows users to set the mood to their photographs, as I did with my recent subway photos here.
The Qwiki, as you may imagine, is a bit limited in the amount of photos one can use, as well as the time – right now the max is :30 seconds, but I’m sure that the Qwiki team will be adding on to the options as adoption rates climb. Right Qwiki team? For now, I hope you enjoy this little digital content creation app as much as I have.
Heidi Bayer, CEO, Numodo